If 2018 had a theme song it was undoubtedly Holly Rey’s “Deeper”. No sooner had the magnetic Afro House track hit the South African airwaves than it streaked to number one on every major radio.
Now, a few months into 2019, Deeper is showing no signs of slowing down. The video is rapidly approaching 4.5-million views, demand for live performances keeps growing and Deeper is a constant feature of radio and streaming playlists, Africa-wide.
Holly’s career is a masterclass in how to combine a musical gift with integrity, professionalism and a deeply-embedded sense of community and love for the country she calls home. It’s also a living lesson in having the resilience – borne of passion – to stay the long course, despite those who doubted this 23-year-old’s affinity for House music.
“House isn’t a genre, it’s a culture and it’s a one that I embrace,” Holly Rey says emphatically – and you only need witness the way fans in places like Northwest, Freestate or Limpopo welcome this one-of-a-kind artist to know the sincerity of that statement.
This new generation South African female artist is currently working on fresh material for release over the coming months. What’s emerging in the studio and from her writing sessions pushes the musical boundaries of Deeper, while building on the song’s resonance with music fans from all backgrounds.
“I’m not trying to be something that I’m not,” Holly Rey says. “Deeper was not about getting on the House bandwagon, but about giving expression, through a love song, to the music that I feel the deepest connection to and my new music builds on that.”
In the end, says this formidable music powerhouse, “House music is about love”. “I try to write music that challenges the traditional views of love and promotes a more empowered mindset for women. This year I intend to maintain my independence as an artist and continue to blaze a trail for women artists in the industry.”
Join us and see Holly Rey live at the Royal Show Royal Rock concert 2019. You can get your tickets here.
Check out the other Royal Show 2018 blog posts here for more information on who will be performing, what events will take place and what competitions will be held for KZN’s best mixed agricultural show!